When one thinks of a newspaper what does one think of? Politics? Political Cartons or the usual Calvin and Hobbes or Garfield comic strip that everyone knows and loves? Sometimes newspapers can form to be whatever they want to be whether it be good or bad. There’s a German newspaper called Bild. It’s been around since 1952 and went from being a newspaper that showed mostly pictures and sold around a million or so copies a day, to a newspaper that is not very well loved anymore around Germany because of the tenacious yet audacious way the paper has began to write. Now, I had the pleasure of reading an article the other day about an advertisement with a little boy playing with this new version of Barbie called Moschino Barbie. It was an article advertising these new Barbie dolls called Moschino Barbie dolls. The irony also hasn’t escaped me because Barbie was a doll created from the German Newspaper Bild. The doll was called Bild Lilli but the copyright materials, design and such were bought by an American woman in the mid 1950’s. The article wasn’t very long it simply stated how boys are now being advertised with Barbie dolls. I found this article very interesting because it’s starting to show the cracks in the social norms of what is shown in gender media. It showed how we are trying to take a step past the line that has been created by society that only girls can be advertised with Barbie dolls, and only boys can be advertised with race cars and/ or video games. Even though race cars in video games can be something that girls play with as well, as now as advertised in this Barbie commercial, now boys can  play with Barbie dolls ,or dolls in general, as well. What I found a bit unpleasant was the way the Barbie was dressed. One of the aforementioned dolls had a leather skirt on and a see through net top with a bra on covered slightly by a leather jacket. The little boy mentioned “wie scharf” translated to how spicy, how hot this Barbie is. Now to imagine what message this would send to younger kids is what bothers me. The Barbie is dressed a bit scantily and the boy is already shown making remarks a child his age should not make. The idea of the Barbie is a great one and I am more than enthused that it is attempting to pass the gender norms of media and society but it makes one wonder to what expense and if they were made purposefully this way in order to point a blame on what happened to the youth of future generations. It is my hope that with this step further past the gender roles that have been created, that we step into more of a gender equality and neutralism in the future but maybe without the loopholes and I partially mean the ones in Moschino Barbies top as well.

 

Sources:

http://www.bild.de/unterhaltung/kultur/barbie/barbie-jetzt-auch-fuer-jungen-43433174.bild.html

http://kids.barbie.com/en-gb

http://www.women-inventors.com/Ruth-Handler.asp

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